Prices checked 21 October 2026 · 7 min read
AI agent pricing: what agents cost and what to charge clients
Agent builders, white-label CRMs, voice AI and community tools: 14 price points, each linked to its public pricing page. Add up your own stack, then see what a client price leaves you as margin.
The tools behind an AI agent cost roughly $9 to $750 a month per tool on public price lists, plus usage (voice is $0.07–$0.31 per minute at Retell AI). Agencies usually charge clients a setup fee plus a monthly fee for hosting, monitoring and improving the agent, priced on the value to the client, not on tool costs.
Step 1: what does your agent stack cost?
Tick what you use or plan to use. We pre-ticked a common starter stack (a CRM plus a workflow builder). List prices from the public pricing pages.
USD unless shown. n8n is billed in EUR. Voice is shown as a low–high range.
Step 2: what should you charge clients?
Clients don't pay for your tools. They pay for an agent that answers, books and follows up every day. The usual model is a one-time setup fee plus a monthly fee. Move the sliders; your stack cost from step 1 is subtracted automatically.
Your stack from step 1 (high end): $0/mo
Example math. EUR tools are counted 1:1 as a rough estimate; model usage, hosting, taxes and your time are not included. An example, not a promise: your niche, price and delivery decide what you earn.
The free training shows an agent doing real work for a business, then how to package it as a setup fee plus a monthly offer.
Watch the free training →All 14 AI agent price points
Filter by category. Every row links to the vendor's own pricing page, so you can check today's price. No affiliate links.
| Tool & plan | Category | Price | Source |
|---|
Want to spend less on tools? The free training builds an agent without an expensive stack →
3 ways agencies price AI agents
No price list for client work exists. These are the common models; pick the one that fits the job.
🧱 Setup + monthly
A setup fee for building and connecting the agent, then a monthly fee for hosting, monitoring and improving it. The most common model and the base of a recurring income.
📞 Usage included
For voice or high-volume chat: include a set number of minutes or messages in the monthly fee and charge for extra use. Check your per-minute cost first.
🎯 Value-based
Price on what the agent is worth: hours saved, leads answered at night, appointments booked. Your tool costs set the floor, not the price.
Which agents businesses pay for: see 20 AI agent examples. Turning this into a business: start an AI automation agency.
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Go deeper: the full guide series
Each guide covers one part of building and selling agents, with its own interactive demo.
What are AI agents?
Start here: the 4-step loop and a quiz.
Types of AI agents
All 5 types answer the same message.
AI agent frameworks
9 frameworks and a 4-question picker.
Multi-agent systems
Watch a team of agents handle one lead.
How to build AI agents
Plan your first agent step by step.
AI agent infrastructure
The stack that keeps agents running.
20 AI agent examples
Real agents by industry.
Start an AI automation agency
Turn agents into a monthly service.
Ways to make money with AI
Compare the realistic options.
Free training →
Watch an agent being built and sold, start to finish.
Know the costs. Now see how the agent gets built and sold.
Free training, in English, about 45–60 minutes: we build an agent that takes real actions for a business, then show how to package it and charge monthly for it. No coding background needed.
Watch the free training →Free · no credit card
Questions
How much does an AI agent cost?
The tools range from about $9 to $750 a month per tool on public pricing pages, plus usage such as model calls or voice minutes ($0.07–$0.31 per minute at Retell AI). Enterprise voice platforms start far higher. Add up your own stack with the calculator above.
What should I charge a client for an AI agent?
Most agencies charge a setup fee plus a monthly fee for hosting, monitoring and improving. Price on the value to the client and make sure the monthly fee covers your stack and your time. New to this? Read what AI agents are first.
Is a monthly retainer better than a one-time fee?
Agents need hosting, monitoring and updates every month, so a monthly fee matches the work and builds recurring income.
How do I pass on usage costs like voice minutes?
Include a set amount in the monthly fee and charge for extra use, or pass usage on at cost plus a margin. Model the per-minute cost first.
Are these prices up to date?
They were copied from each vendor's public pricing page on 21 October 2026. Prices change, so every row links to its source. UpsellConnect is not affiliated with these vendors.