Starter
€0 /month
+ setup €0
- The agent on 1 channel
- Monthly report
- Email support
What should you charge for an AI agent?
Price on the value you create, not on your hours. Move the sliders with your client's numbers and get a monthly price, a setup fee, 3 packages, their ROI and a pitch you can send.
1 · Your client
Example inputs. Change them to your client's real numbers.€0/month in staff time saved
€0/month from extra bookings
2 · Your price
Rule of thumb: charge about ¼ of the value, so the client keeps a 3–6× return.€0/month
+ €0 one-time setup · range €0–€0
€0value for the client /month
0×client's return on your fee
€0your margin /month after ~€40 tools
■ your fee■ what the client keeps
3 packages to put in front of the client
Three options make the middle one the easy yes. The recommended package is your calculated price.
Growth
€0 /month
+ setup €0
- The agent on 2 channels
- Automatic follow-ups
- Monthly tuning call
- Weekly report
Pro
€0 /month
+ setup €0
- Everything in Growth
- A second agent of your choice
- Priority support
- Quarterly strategy review
Your pitch, ready to send
Built from the numbers above. Edit the {names} and send it after your first call.
What this price means for you
€01 client /month
€03 clients /month
€05 clients /month
€010 clients /month
After ~€40 tool costs per client. Example math, not a promise: you only earn when you find clients and keep them.
You have the price. Now get the clients.
Watch AI agents work on screen in 73 seconds, then the free training: build the agent once, find the businesses that need it, keep them paying.
3 pricing rules for AI agents
RULE 1Price the outcome, not the hours
The client buys answered leads and saved time. If the agent took you 4 hours to build, that is your advantage, not their discount.
RULE 2Setup fee + monthly retainer
The setup covers the build. The retainer covers tools, monitoring and tuning, and it is what makes the income recurring.
RULE 3Leave the client a 3× return
If the client clearly keeps at least 3× what they pay, the price stops being the objection. Show them the math from their own numbers.
Market reference points
Public list prices of self-serve tools (checked 22-10-2026). A done-for-you agent is usually priced at or above these.
| Tool | Plan | Price |
|---|---|---|
| Chatbase | Pro (billed yearly) | $400/mo |
| GoHighLevel | Agency Pro (SaaS mode) | $497/mo |
| Botpress | Team (billed yearly) | ~$750/mo |
Questions
How much should I charge for an AI agent?
Price on the value the agent creates for the client, not on your hours. A simple rule of thumb: charge about a quarter of the monthly value, so the client keeps a 3–6× return. For most small-business agents that lands between €300 and €1,000 per month, plus a one-time setup fee.
Should I charge a setup fee or a monthly retainer?
Both. The setup fee (often €250–€1,000) pays for the build and onboarding. The monthly retainer pays for hosting, tool costs, monitoring and improvements, and it is what turns clients into recurring income.
What do other AI tools cost? (reference points)
Public list prices checked on 22-10-2026: Chatbase Pro $400/month (billed yearly, $500 monthly), GoHighLevel Agency Pro $497/month, Botpress Team about $750/month (billed yearly). A done-for-you agent that is set up and managed for the client is usually priced at or above these tools.
How much can I earn with AI agent clients?
Clients × monthly price − tool costs. 10 clients at €500/month is €5,000/month before about €40 tool costs per client. Your numbers, not a promise: you only earn when you find clients and keep them.
What if the client says it is too expensive?
Show the math from their own numbers: hours saved × staff cost + extra bookings × value. If the agent creates €2,000/month and costs €500, the question becomes whether they want to keep losing €1,500 a month. You can also start with the Starter package and upgrade after 30 days.