- Kling 4.0 makes up to 30 seconds of video in one go (extendable to about 2 minutes) and takes up to 15 reference images, clips or sounds plus 10 keyframes, so the product and the person stay the same from shot to shot.
- Higgsfield Marketing Studio reads a product page and generates product shots, ads and UGC-style videos from 1,500+ templates, with a brand kit built automatically.
- Higgsfield Supercomputer is an agent that turns a plain-language brief into a production plan and can produce up to 100 ad variants per product.
Kling 4.0: 30-second clips you can actually steer
Kling AI launched Kling 4.0, its new flagship video model. It generates up to 30 seconds of video natively and can extend a clip to about 2 minutes. You can feed it up to 15 multimodal references (images, video, audio) and 10 keyframes, with prompts of up to 8,000 tokens, and characters can speak in several languages and accents. 10-bit HDR 4K, a 21:9 format and an API were announced as "coming soon", and the model is coming to Adobe Firefly.
Kling says it has more than 100 million users and over 50,000 business customers. Those are its own numbers. For ads the references matter most: the same product, the same face and the same setting across every shot is what made AI video hard to use for brands.
Your angleMost small brands have one hero photo and no video. With references and keyframes you can turn that photo plus a short script into a 15–30 second product video that looks like one shoot. A fixed "product video pack" (three formats: 9:16 for Reels and TikTok, 1:1 for feeds, 16:9 for the website) is easy to price and easy to show.
Higgsfield Marketing Studio: paste a product link, get the ads
Higgsfield launched Marketing Studio for marketing and e-commerce teams. You give it a product page or social listing link; it pulls the product name, description and images, builds a brand kit with logo, colors, fonts and tone of voice, and generates product shots, ads, UGC-style videos, marketplace images, posters and motion from more than 1,500 templates. It also keeps a library of recurring AI avatars and has a "Virality Predictor".
Higgsfield published its own cost example for the mid-tier Plus plan: 40 fifteen-second UGC ads at 720p cost about 4,320 credits, roughly $216, and 40 thirty-second ones about $422. CEO Alex Mashrabov: "Marketing teams do not need another generator."
Your angleThe generation cost is now a few dollars per ad. What a webshop cannot do is decide which 40 to make, write the hooks, throw away the bad ones and check what sold. Sell a monthly "ad refresh": 20 new creatives per month from their own product pages, the five best go live, and you report the winners.
Higgsfield Supercomputer: an agent plans and runs the shoot
Alongside Marketing Studio, Higgsfield launched Supercomputer, an agent layer for creative work across image, video and audio. You describe the job in plain language; it writes a production plan and sends each step to a suitable model, including models from OpenAI, Anthropic, Google, Kling and Seedance. It connects to more than 30 apps such as Slack, Google Drive, Notion, Gmail and Figma, can run scheduled tasks, and according to Higgsfield can produce up to 100 UGC and ad variants per product in minutes.
This is the same pattern we see in every field this month: the agent does the steps, a person sets the goal and judges the result. Higgsfield reports more than 32 million users; that figure is self-reported.
Your angleA hundred variants is a problem, not a product, for a business owner. Your service is the filter: a weekly creative test where the agent makes the variants, you pick ten, run them with a small budget and keep the two that bring in customers. Charge for the setup and a monthly fee for the testing rhythm.
Anyone can make a hundred video ads now. Clients pay for the two that sell.
Overview: three launches, three services
Based on the sources linked above. User numbers and output claims are reported by the companies themselves, so check them before you use them in a pitch. Last week's builder briefing also covers VideoGen's 10-minute video model.
| Kling 4.0 | Higgsfield Marketing Studio | Higgsfield Supercomputer | |
|---|---|---|---|
| Video job | Generate steerable clips | Product page → ad set | Plan + run a whole production |
| Status | Launched; API and 4K HDR coming | Launched, subscription + credits | Launched, no extra charge for Studio use |
| Key number | 30 s native, 15 references | 1,500+ templates, ~$216 per 40 ads | Up to 100 variants per product (claim) |
| Service to sell | Product video pack, 3 formats | Monthly ad refresh (20 creatives) | Weekly creative test, keep the winners |
Before you sell an AI video service: 5 checks
- Rights first. Use only the client's own product photos, logo and footage, and get written permission for any real face or voice. Avatars from a library are safer than lookalikes.
- Label it where platforms ask. Several ad platforms ask you to disclose realistic AI-generated people or scenes. Check the rules of each channel before you post.
- Check every frame. Wrong prices, warped labels and extra fingers still happen. A person watches each ad before it goes out.
- Promise a test, not a viral hit. A "Virality Predictor" is a guess. Promise the client a set number of creatives and an honest report of what sold.
- Price the work, not the credits. Credits cost a few dollars per ad; your hooks, selection and reporting are the value. Our pricing calculator helps, and the security checklist covers access to client ad accounts.
The first two seconds decide the ad. Your research into what the buyer cares about is worth more than 4K.
Cost per sale before and after. That one number keeps a video retainer going.
Everyone gets the same models. Knowing which ad not to run is what clients pay for.
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FAQ
What is new in Kling 4.0?
Kling AI launched Kling 4.0 in October 2026. It generates up to 30 seconds of video natively and can extend a clip to about 2 minutes. It accepts up to 15 multimodal references and 10 keyframes, prompts of up to 8,000 tokens, and speech in several languages and accents. 10-bit HDR 4K, a 21:9 format and an API were announced as coming soon, and the model is coming to Adobe Firefly.
What does Higgsfield Marketing Studio do?
Announced on 19 October 2026, Marketing Studio takes a product page or social listing link, extracts the product name, description and images, builds a brand kit (logo, colors, fonts, tone) and generates product shots, ads, UGC-style videos, marketplace images, posters and motion from more than 1,500 templates.
How much does an AI video ad cost to make?
Higgsfield's own example for its mid-tier Plus plan: 40 fifteen-second UGC-style ads at 720p cost about 4,320 credits, roughly $216, and 40 thirty-second versions about $422. That is the generation cost only. Scripting, picking the winners, editing and testing are the work a client pays you for.
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